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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of macromarketing : examining the interactions among markets, marketing, and society"
~isPartOf:"Journal of retailing"
~language:"eng"
~person:"Gijsbrechts, Els"
~type_genre:"Article in journal"
~type_genre:"Book section"
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European journal of marketing : EJM
Journal of macromarketing : examining the interactions among markets, marketing, and society
Journal of retailing
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Battling for the household's category buck : can economy private labels defend supermarkets against the hard-discounter threat?
Vroegrijk, Mark
;
Gijsbrechts, Els
;
Campo, Katia
- In:
Journal of retailing
92
(
2016
)
3
,
pp. 300-318
Persistent link: https://www.econbiz.de/10011566701
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