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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of marketing"
~isPartOf:"Service business"
~person:"Frías Jamilena, Dolores María"
~subject:"Kundenwert"
~subject:"Value creation"
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Kundenwert
Value creation
Beziehungsmarketing
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Consumer behaviour
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Kundenzufriedenheit
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Loyalty
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Market orientation
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Moderating effect
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Frías Jamilena, Dolores María
Kumar, V.
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European journal of marketing : EJM
Journal of marketing
Service business
The service industries journal
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ECONIS (ZBW)
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The effects of perceived value on loyalty : the moderating effect of market orientation adoption
Polo Peña, Ana Isabel
;
Frías Jamilena, Dolores María
; …
- In:
Service business
11
(
2017
)
1
,
pp. 93-116
Persistent link: https://www.econbiz.de/10011722452
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