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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of marketing communications"
~isPartOf:"NBER working paper series"
~subject:"USA"
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European journal of marketing : EJM
Journal of marketing communications
NBER working paper series
Journal of advertising research
8
The Routledge companion to advertising and promotional culture
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Working paper / National Bureau of Economic Research, Inc.
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American journal of agricultural economics
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Handbook of research on international advertising
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Harvard Business School Research Paper Series # 15-093
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Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
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A tool for evaluating advertising concepts : desirable characteristics as viewed by creative practitioners
Stuhlfaut, Mark W.
;
Yoo, Chan Yun
- In:
Journal of marketing communications
19
(
2013
)
2
,
pp. 81-97
Persistent link: https://www.econbiz.de/10009723423
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2
Dorland: its origins and growth until 1939
Hennessy, Elizabeth
- In:
European journal of marketing : EJM
22
(
1988
)
8
,
pp. 49-67
Persistent link: https://www.econbiz.de/10001076011
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3
A comparative history of advertising self-regulation in the UK and the US
Miracle, Gordon E.
- In:
European journal of marketing : EJM
22
(
1988
)
4
,
pp. 7-23
Persistent link: https://www.econbiz.de/10001049954
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