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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of marketing management : MM"
~subject:"Advertising effects"
~subject:"Relationship marketing"
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Advertising effects
Relationship marketing
Emotion
70
Consumer behaviour
48
Konsumentenverhalten
48
Beziehungsmarketing
13
Customer satisfaction
12
Kundenzufriedenheit
12
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11
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Persönlichkeitspsychologie
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Albinsson, Pia A.
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European journal of marketing : EJM
Journal of marketing management : MM
Journal of business research : JBR
73
Journal of retailing and consumer services
50
International journal of hospitality management
39
The journal of brand management : an international journal
21
Journal of advertising research
20
Psychology & marketing
20
Journal of marketing communications
19
The journal of services marketing
19
The journal of product & brand management
18
International journal of advertising : the review of marketing communications
16
Journal of promotion management : innovations in planning and applied research
14
Journal of travel and tourism marketing
13
International journal of advertising : the quarterly review of marketing communications
11
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
11
Tourism management : research, policies, practice
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Asia Pacific journal of marketing and logistics
10
International journal of contemporary hospitality management
10
Journal of advertising : official publication of the American Academy of Advertising
10
Journal of hospitality marketing & management
10
Journal of promotion management : JPM
10
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
10
Service business
10
Erfolgsfaktor Emotionalisierung : wie Unternehmen die Herzen der Kunden gewinnen
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
Journal of service theory and practice : JSTP
9
Marketing : ZFP ; journal of research and management
9
The service industries journal
9
Cogent business & management
8
European journal of marketing
8
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
8
Journal of service research : JSR
8
Journal of the Academy of Marketing Science
8
The journal of business & industrial marketing
8
International review on public and non-profit marketing
7
Journal of business ethics : JOBE
7
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
7
Marketing intelligence & planning
7
Marketing letters : a journal of research in marketing
7
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ECONIS (ZBW)
21
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1
Consumers' self-congruence with a "Liked" brand : cognitive network influence and brand outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 367-390
Persistent link: https://www.econbiz.de/10011661710
Saved in:
2
Think about it - can portrayals of homosexuality in advertising prime consumer-perceived social connectedness and empathy?
Åkestam, Nina
;
Rosengren, Sara
;
Dahlén, Micael
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 82-98
Persistent link: https://www.econbiz.de/10011626402
Saved in:
3
The impact of emotional arousal levels and valence on product evaluations : from regulatory goal perspective
Choi, Nak Hwan
;
Jung, Jae Min
;
Oyunbileg, Tamir
;
Yang, …
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 78-99
Persistent link: https://www.econbiz.de/10011453244
Saved in:
4
Moral identity centrality and cause-related marketing : the moderating effects of brand social responsibility image and emotional brand attachment
He, Hongwei
;
Zhu, Weichun
;
Gouran, Dennis S.
;
Kolo, Olivia
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 236-259
Persistent link: https://www.econbiz.de/10011459636
Saved in:
5
Staying engaged on the job : the role of emotional labor, job resources, and customer orientation
Anaza, Nwamaka A.
;
Nowlin, Edward L.
;
Wu, Gavin Jiayun
- In:
European journal of marketing : EJM
50
(
2016
)
7/8
,
pp. 1470-1492
Persistent link: https://www.econbiz.de/10011609156
Saved in:
6
On the relationships among brand experience, hedonic emotions, and brand equity
Ding, Cherng G.
;
Tseng, Timmy H.
- In:
European journal of marketing : EJM
49
(
2015
)
7/8
,
pp. 994-1015
Persistent link: https://www.econbiz.de/10011338826
Saved in:
7
From elicitation to consumption : assessing the longitudinal effectiveness of negative emotional appeals in social marketing
Antonetti, Paolo
;
Baines, Paul
;
Walker, Lorna
- In:
Journal of marketing management : MM
31
(
2015
)
9/10
,
pp. 940-969
Persistent link: https://www.econbiz.de/10011405171
Saved in:
8
An exploratory study of existential guilt appeals in charitable advertisements
Lwin, Michael
;
Phau, Ian
- In:
Journal of marketing management : MM
30
(
2014
)
13/14
,
pp. 1467-1485
Persistent link: https://www.econbiz.de/10010433910
Saved in:
9
Recognising emotional expressions of complaining customers : a cross-cultural study
Tombs, Alastair G.
;
Russell-Bennett, Rebekah
; …
- In:
European journal of marketing : EJM
48
(
2014
)
7/8
,
pp. 1354-1374
Persistent link: https://www.econbiz.de/10010414765
Saved in:
10
Be rational or be emotional : advertising appeals, service types and consumer responses
Zhang, Hongxia
;
Sun, Jin
;
Liu, Fang
;
Knight, John G.
- In:
European journal of marketing : EJM
48
(
2014
)
11/12
,
pp. 2105-2126
Persistent link: https://www.econbiz.de/10010461802
Saved in:
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