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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Journal of marketing"
~person:"Aribarg, Anocha"
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Advertising effects
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Werbewirkung
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Beziehungsmarketing
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Aribarg, Anocha
Dahlén, Micael
4
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4
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4
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4
Pieters, Rik
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Wedel, Michel
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Heerde, Harald J. van
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Jerath, Kinshuk
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European journal of marketing : EJM
Journal of marketing research : JMR
Journal of marketing
Journal of marketing research
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ECONIS (ZBW)
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Raising the BAR : bias adjustment of recognition tests in advertising
Aribarg, Anocha
;
Pieters, Rik
;
Wedel, Michel
- In:
Journal of marketing research : JMR
47
(
2010
)
3
,
pp. 387-400
Persistent link: https://www.econbiz.de/10003983668
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2
Brand portfolio promotions
Aribarg, Anocha
;
Arora, Neeraj
- In:
Journal of marketing research : JMR
45
(
2008
)
4
,
pp. 391-402
Persistent link: https://www.econbiz.de/10003756177
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