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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Journal of marketing"
~person:"Gordon, Brett R."
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Gordon, Brett R.
Dahlén, Micael
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European journal of marketing : EJM
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
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Inefficiencies in digital advertising markets
Gordon, Brett R.
;
Jerath, Kinshuk
;
Katona, Zsolt
; …
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 7-25
Persistent link: https://www.econbiz.de/10012391401
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Commentary: inefficiencies in digital advertising markets : evidence from the field
Porter, Jonathan
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 30-34
Persistent link: https://www.econbiz.de/10012391405
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