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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Service business"
~person:"Le Nguyen Hau"
~subject:"Customer participation"
~subject:"Kundenwert"
~subject:"Service quality"
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Customer participation
Kundenwert
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Customer value
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Le Nguyen Hau
Kumar, V.
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European journal of marketing : EJM
Journal of marketing research : JMR
Service business
International journal of quality innovation
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The journal of services marketing
1
The service industries journal
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ECONIS (ZBW)
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Transforming customer brand engagement to co-creation value through participation energy and effort
Mai Thi My‑Quyen
;
Le Nguyen Hau
- In:
Service business
15
(
2021
)
3
,
pp. 493-514
Persistent link: https://www.econbiz.de/10012620105
Saved in:
2
Customer participation to co-create value in human transformative services : a study of higher education and health care services
Le Nguyen Hau
;
Pham Ngoc Thuy
- In:
Service business
10
(
2016
)
3
,
pp. 603-628
Persistent link: https://www.econbiz.de/10011722401
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