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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of marketing research : JMR"
~person:"Dekimpe, Marnik G."
~person:"Romaniuk, Jenni"
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Advertising effects
4
Werbewirkung
4
Fernsehen
2
Fernsehprogramm
2
Fernsehwerbung
2
Television
2
Television advertising
2
Television programme
2
1993-2010
1
Advertising
1
Advertising planning
1
Business cycle
1
Business cycle synchronization
1
Consumer behaviour
1
Cultural identity
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Duplication of viewing
1
Firm performance
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Großbritannien
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International marketing
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Internationales Marketing
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Konjunktur
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Konjunkturzusammenhang
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Konsumentenverhalten
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Kulturelle Identität
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Lead-in
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Longitudinal research
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Marketing management
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Marketingmanagement
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Media usage
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Mediennutzung
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Program scheduling
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Programme promotions
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Scheduling-Verfahren
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United Kingdom
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Unternehmenserfolg
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Verkaufsförderung
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Dekimpe, Marnik G.
Romaniuk, Jenni
Danaher, Peter J.
4
Carrillat, François A.
3
Dahlén, Micael
3
Heerde, Harald J. van
3
Mazodier, Marc
3
Pieters, Rik
3
Wedel, Michel
3
Aribarg, Anocha
2
Astous, Alain d'
2
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2
Bruce, Norris I.
2
Cauberghe, Veroline
2
Draganska, Michaela
2
Gijsenberg, Maarten J.
2
Goldfarb, Avi
2
Hartnett, Nicole
2
Huang, Minxue
2
Leeflang, Peter
2
Luo, Lan
2
Mela, Carl F.
2
Plakoyiannaki, Emmanuella
2
Rucker, Derek D.
2
Spotts, Harlan E.
2
Steenkamp, Jan-Benedict E. M.
2
Tucker, Catherine
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Weinberger, Marc G.
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Albers, Sönke
1
Albinsson, Pia A.
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1
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1
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1
Argyriou, Evmorfia
1
Armstrong, Jon Scott
1
Arora, Neeraj
1
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European journal of marketing : EJM
Journal of marketing research : JMR
Journal of advertising research
8
ERIM report series research in management
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Australasian marketing journal
1
International journal of advertising : the quarterly review of marketing communications
1
Journal of retailing and consumer services
1
MO
1
Marketing letters : a journal of research in marketing
1
Report / Marketing Science Institute
1
Research report / Katholieke Universiteit Leuven, Faculty of Economics and Applied Economics, Department of Applied Economics
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The Sage handbook of advertising
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ECONIS (ZBW)
4
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1
The relative influence of advertising and word-of-mouth on viewing new season television programmes
Romaniuk, Jenni
;
Hartnett, Nicole
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 65-81
Persistent link: https://www.econbiz.de/10011626384
Saved in:
2
Retaining the primetime television audience
Jardine, Bryony
;
Romaniuk, Jenni
;
Dawes, John G.
;
Beal, …
- In:
European journal of marketing : EJM
50
(
2016
)
7/8
,
pp. 1290-1307
Persistent link: https://www.econbiz.de/10011609041
Saved in:
3
Price and advertising effectiveness over the business cycle
Heerde, Harald J. van
;
Gijsenberg, Maarten J.
;
Dekimpe, …
- In:
Journal of marketing research : JMR
50
(
2013
)
2
,
pp. 177-193
Persistent link: https://www.econbiz.de/10009737784
Saved in:
4
The role of national culture in advertising's sensitivity to business cycles : an investigation across continents
Deleersnyder, Barbara
;
Dekimpe, Marnik G.
;
Steenkamp, …
- In:
Journal of marketing research : JMR
46
(
2009
)
5
,
pp. 623-636
Persistent link: https://www.econbiz.de/10003896216
Saved in:
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