//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of marketing research : JMR"
~person:"Dekimpe, Marnik G."
~subject:"Firm performance"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbewirkung"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Firm performance
Advertising effects
2
Werbewirkung
2
1993-2010
1
Business cycle
1
Business cycle synchronization
1
Cultural identity
1
Großbritannien
1
International marketing
1
Internationales Marketing
1
Konjunktur
1
Konjunkturzusammenhang
1
Kulturelle Identität
1
Marketing management
1
Marketingmanagement
1
United Kingdom
1
Unternehmenserfolg
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Dekimpe, Marnik G.
Gijsenberg, Maarten J.
1
Heerde, Harald J. van
1
Steenkamp, Jan-Benedict E. M.
1
Published in...
All
European journal of marketing : EJM
Journal of marketing research : JMR
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Price and advertising effectiveness over the business cycle
Heerde, Harald J. van
;
Gijsenberg, Maarten J.
;
Dekimpe, …
- In:
Journal of marketing research : JMR
50
(
2013
)
2
,
pp. 177-193
Persistent link: https://www.econbiz.de/10009737784
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->