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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of marketing research : JMR"
~person:"Dekimpe, Marnik G."
~subject:"Konjunkturzusammenhang"
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Konjunkturzusammenhang
Advertising effects
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1993-2010
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Business cycle
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Business cycle synchronization
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Cultural identity
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Großbritannien
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Internationales Marketing
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Dekimpe, Marnik G.
Deleersnyder, Barbara
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European journal of marketing : EJM
Journal of marketing research : JMR
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The role of national culture in advertising's sensitivity to business cycles : an investigation across continents
Deleersnyder, Barbara
;
Dekimpe, Marnik G.
;
Steenkamp, …
- In:
Journal of marketing research : JMR
46
(
2009
)
5
,
pp. 623-636
Persistent link: https://www.econbiz.de/10003896216
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