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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of marketing research : JMR"
~subject:"Celebrity-Werbung"
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Celebrity-Werbung
Advertising effects
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Werbewirkung
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Consumer behaviour
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Astous, Alain d'
1
Balabanis, George
1
Becirovic, Ilda
1
Carrillat, François A.
1
Chang, Chung-Chau
1
Chang, Jung-Hua
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European journal of marketing : EJM
Journal of marketing research : JMR
Psychology & marketing
17
International journal of advertising : the review of marketing communications
13
Journal of promotion management : JPM
13
Journal of business research : JBR
12
International journal of advertising : the quarterly review of marketing communications
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Journal of marketing communications
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Journal of promotion management : innovations in planning and applied research
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International journal of sports marketing & sponsorship
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The journal of product & brand management
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Journal of global marketing
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Journal of retailing and consumer services
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Marketing letters : a journal of research in marketing
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The journal of brand management : an international journal
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Young consumers : insight and ideas for responsible marketers
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Global business review
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of international consumer marketing
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of strategic marketing
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Marketing intelligence & planning
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Vision : the journal of business perspective
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GITAM journal of management : a quarterly publication of GITAM Institute of Management
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Health marketing quarterly
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International journal of internet marketing and advertising : IJIMA
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International review on public and non-profit marketing
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Qualitative market research : an international journal
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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Asia Pacific journal of marketing and logistics
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Asia-Pacific journal of business administration
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Celebrity, convergence and transformation
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ECONIS (ZBW)
5
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1
Firms' strategic leverage of unplanned exposure and planned advertising : an analysis in the context of celebrity endorsements
Derdenger, Timothy P.
;
Li, Hui
;
Srinivasan, Kannan
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 14-34
Persistent link: https://www.econbiz.de/10011819635
Saved in:
2
Sometimes a celebrity holding a negative public image is the best product endorser
Sääksjärvi, Maria
;
Hellén, Katarina
;
Balabanis, George
- In:
European journal of marketing : EJM
50
(
2016
)
3/4
,
pp. 421-441
Persistent link: https://www.econbiz.de/10011574403
Saved in:
3
Having champagne without celebration? : the impact of self-regulatory focus on moderate incongruity effect
Chang, Shin-Shin
;
Chang, Chung-Chau
;
Chien, Ya-Lan
; …
- In:
European journal of marketing : EJM
48
(
2014
)
11/12
,
pp. 1939-1961
Persistent link: https://www.econbiz.de/10010461828
Saved in:
4
Power imbalance issues in athlete sponsorship versus endorsement in the context of a scandal
Carrillat, François A.
;
Astous, Alain d'
- In:
European journal of marketing : EJM
48
(
2014
)
5/6
,
pp. 1070-1091
Persistent link: https://www.econbiz.de/10010388096
Saved in:
5
If Kate voted conservative, would you? : the role of celebrity endorsements in political party advertising
Veer, Ekant
;
Becirovic, Ilda
;
Martin, Brett A. S.
- In:
European journal of marketing : EJM
44
(
2010
)
3/4
,
pp. 436-450
Persistent link: https://www.econbiz.de/10008650070
Saved in:
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