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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~person:"Espartel, Lélis Balestrin"
~person:"Yoo, Jungmin"
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Espartel, Lélis Balestrin
Yoo, Jungmin
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European journal of marketing : EJM
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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ECONIS (ZBW)
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Imagery evoking visual and verbal information presentations in mobile commerce : the roles of augmented reality and product review
Yoo, Jungmin
;
Kim, Jung-Hwan
;
Kim, Minjeong
;
Park, Minjung
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 182-197
Persistent link: https://www.econbiz.de/10014521168
Saved in:
2
Pre-purchase information search : too many sources to choose
Broilo, Patricia Liebesny
;
Espartel, Lélis Balestrin
; …
- In:
Journal of research in interactive marketing : …
10
(
2016
)
3
,
pp. 193-211
Persistent link: https://www.econbiz.de/10011567073
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