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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Service business"
~person:"Aguilar-Illescas, Rocío"
~person:"Chen, Yanhong"
~type_genre:"Aufsatz in Zeitschrift"
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Beziehungsmarketing
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Consumer behaviour
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Customer value
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Aguilar-Illescas, Rocío
Chen, Yanhong
Andrews, Lynda
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Le Nguyen Hau
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European journal of marketing : EJM
Journal of retailing and consumer services
Service business
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ECONIS (ZBW)
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Estimating travellers' value when purchasing auxiliary services in the airline industry based on the RFM model
Chen, Yanhong
;
Liu, Luning
;
Dequan, Zheng
;
Li, Bin
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014364543
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2
Social commerce website design, perceived value and loyalty behavior intentions : the moderating roles of gender, age and frequency of use
Molinillo, Sebastian
;
Aguilar-Illescas, Rocío
; …
- In:
Journal of retailing and consumer services
63
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012666047
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