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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of travel and tourism marketing"
~subject:"Brand image"
~subject:"Markenartikel"
~subject:"Market research"
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Brand image
Markenartikel
Market research
Consumer behaviour
663
Konsumentenverhalten
663
Holiday behaviour
125
Urlaubsverhalten
125
Beziehungsmarketing
118
Customer satisfaction
118
Kundenzufriedenheit
118
Relationship marketing
118
Markenimage
114
Brand management
107
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107
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86
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Han, Heesup
8
Hyun, Sunghyup Sean
4
Grohmann, Bianca
3
Yu, Jongsik
3
Abosag, Ibrahim
2
Ahn, Jiseon
2
Buil, Isabel
2
Chua, Bee-Lia
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De Chernatony, Leslie
2
Delgado-Ballester, Elena
2
Guèvremont, Amélie
2
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2
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2
Melewar, T. C.
2
O'Cass, Aron
2
Qu, Hailin
2
Roper, Stuart
2
Sok, Phyra
2
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2
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2
Zielke, Stephan
2
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1
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1
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1
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1
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1
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1
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1
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European journal of marketing : EJM
Journal of travel and tourism marketing
Journal of business research : JBR
454
Journal of retailing and consumer services
296
The journal of brand management : an international journal
276
The journal of product & brand management
275
Psychology & marketing
133
Asia Pacific journal of marketing and logistics
96
Journal of marketing research : JMR
95
Journal of international consumer marketing
78
Journal of marketing communications
77
Marketing letters : a journal of research in marketing
74
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
70
Journal of consumer research : JCR ; an interdisciplinary bimonthly
70
The journal of consumer marketing
69
International journal of hospitality management
68
Journal of fashion marketing and management
63
Journal of marketing management : MM
61
International marketing review
59
Journal of global marketing
59
Journal of strategic marketing
59
Marketing intelligence & planning
59
International journal of consumer studies
57
Qualitative market research : an international journal
56
Cogent business & management
55
Journal of marketing
55
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
53
Journal of the Academy of Marketing Science
53
Journal of promotion management : innovations in planning and applied research
49
International journal of advertising : the review of marketing communications
47
International journal of market research : JMRS ; the journal of the Market Research Society
46
Journal of promotion management : JPM
46
Journal of marketing management : JMM ; journal of the Academy of Marketing
45
Journal of Islamic marketing
44
International journal of internet marketing and advertising : IJIMA
42
SpringerLink / Bücher
42
International journal of advertising : the quarterly review of marketing communications
40
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
40
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
39
The IUP journal of brand management : IJBRM
39
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ECONIS (ZBW)
132
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1
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132
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1
Effect of customers' skepticism toward CSR practices on customers' behavior in luxury service context
Hyun, Hyowon
;
Hong, EunPyo
;
Ahn, Jiseon
;
Park, Jungkun
- In:
Journal of travel and tourism marketing
41
(
2024
)
1
,
pp. 35-50
Persistent link: https://www.econbiz.de/10014513607
Saved in:
2
A dynamic and comprehensive analysis of the trajectories of destination brand hate following a negative experience
Farhat, Zeineb
;
Chaney, Damien
- In:
Journal of travel and tourism marketing
41
(
2024
)
2
,
pp. 208-220
Persistent link: https://www.econbiz.de/10014513633
Saved in:
3
Investigation into the festival brand co-creation mechanism : extended application of the customer-based brand equity model
Chi, Xiaoting
;
Zhou, Heng
;
Cai, Gangwei
;
Han, Heesup
- In:
Journal of travel and tourism marketing
41
(
2024
)
3
,
pp. 377-395
Persistent link: https://www.econbiz.de/10014513650
Saved in:
4
Exploring the roles of green marketing tools and green motives on green purchase intention in sustainable tourism destinations : a cross-cultural study
Akram, Umair
;
Lavuri, Rambabu
;
Bilal, Muhammad
;
Hameed, …
- In:
Journal of travel and tourism marketing
41
(
2024
)
4
,
pp. 453-471
Persistent link: https://www.econbiz.de/10014513661
Saved in:
5
Well-known or well-liked? : the effects of brand reputation on customers' responses to service failure
Liu, Mengzhen
;
Xiong, Wei
- In:
Journal of travel and tourism marketing
40
(
2023
)
3
,
pp. 221-241
Persistent link: https://www.econbiz.de/10014369784
Saved in:
6
Impact of green brand authenticity on warm glow, green satisfaction, and willingness to pay more
Moon, Hyoungeun
;
Yu, Jongsik
;
Chua, Bee-Lia
;
Han, Heesup
- In:
Journal of travel and tourism marketing
40
(
2023
)
4
,
pp. 326-344
Persistent link: https://www.econbiz.de/10014369795
Saved in:
7
How product design affects repurchase intention, eWOM, and museum visit intention : museum mystery boxes in China
Lin, Feng
;
Ryu, Kisang
- In:
Journal of travel and tourism marketing
40
(
2023
)
5
,
pp. 434-451
Persistent link: https://www.econbiz.de/10014369822
Saved in:
8
Travel and tourism marketing in the age of the conscious tourists : a study on CSR and tourist brand advocacy
Ahmad, Naveed
;
Samad, Sarminah
;
Han, Heesup
- In:
Journal of travel and tourism marketing
40
(
2023
)
7
,
pp. 551-567
Persistent link: https://www.econbiz.de/10014419174
Saved in:
9
Fear of missing out and revenge travelling : the role of contextual trust, experiential risk, and cognitive image of destination
Lim, Weng Marc
;
Sahoo, Saumyaranjan
;
Agrawal, Ashima
; …
- In:
Journal of travel and tourism marketing
40
(
2023
)
7
,
pp. 583-601
Persistent link: https://www.econbiz.de/10014447618
Saved in:
10
A patterns perspective of customers' brand experiences with robotics in hospitality
Tung, Vincent Wing Sun
;
Tse, Serene Wai Tsz
- In:
Journal of travel and tourism marketing
40
(
2023
)
1
,
pp. 75-89
Persistent link: https://www.econbiz.de/10014285201
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