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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of travel and tourism marketing"
~subject:"Brand image"
~subject:"Market research"
~subject:"Tourism industry"
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Search: subject_exact:"Verbraucherforschung"
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Brand image
Market research
Tourism industry
Consumer behaviour
663
Konsumentenverhalten
663
Holiday behaviour
125
Urlaubsverhalten
125
Beziehungsmarketing
118
Customer satisfaction
118
Kundenzufriedenheit
118
Relationship marketing
118
Markenimage
114
Brand management
107
Markenführung
107
Dienstleistungsqualität
86
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86
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80
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80
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65
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62
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Han, Heesup
11
Hyun, Sunghyup Sean
4
Yu, Jongsik
4
Grohmann, Bianca
3
Law, Chun Hung Roberts
3
Abosag, Ibrahim
2
Ahn, Jiseon
2
Buil, Isabel
2
Chi, Xiaoting
2
Chua, Bee-Lia
2
De Chernatony, Leslie
2
Delgado-Ballester, Elena
2
Guèvremont, Amélie
2
Hem, Leif E.
2
Hsu, Maxwell K.
2
Hwang, Jinsoo
2
Kim, Myung-Ja
2
Kim, Wansoo
2
King, Brian
2
Lee, Choong-Ki
2
Lee, Wai Jin
2
Melewar, T. C.
2
O'Cass, Aron
2
Petrick, James F.
2
Qu, Hailin
2
Roper, Stuart
2
Ryu, Kisang
2
Sok, Phyra
2
Su, LuJun
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Tseng, Timmy H.
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Wong, IpKin Anthony
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Zielke, Stephan
2
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1
Ahmad, Naveed
1
Ahn, Young-joo
1
Akram, Umair
1
Al-Ansi, Amr
1
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1
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1
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European journal of marketing : EJM
Journal of travel and tourism marketing
Journal of business research : JBR
403
Journal of retailing and consumer services
243
The journal of product & brand management
243
The journal of brand management : an international journal
220
Psychology & marketing
111
Asia Pacific journal of marketing and logistics
91
Journal of marketing research : JMR
88
Journal of international consumer marketing
74
Journal of marketing communications
74
International journal of hospitality management
73
Marketing letters : a journal of research in marketing
63
The journal of consumer marketing
60
Tourism management : research, policies, practice
60
International journal of consumer studies
57
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
56
Journal of marketing management : MM
56
Journal of strategic marketing
56
Cogent business & management
55
International marketing review
55
Journal of global marketing
55
Marketing intelligence & planning
55
Qualitative market research : an international journal
54
Journal of Islamic marketing
52
Journal of fashion marketing and management
51
Journal of marketing
49
Journal of consumer research : JCR ; an interdisciplinary bimonthly
48
Journal of the Academy of Marketing Science
46
Journal of promotion management : innovations in planning and applied research
43
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
42
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
41
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
40
Tourism management perspectives : TMP
40
International journal of internet marketing and advertising : IJIMA
39
International journal of market research : JMRS ; the journal of the Market Research Society
39
Journal of marketing management : JMM ; journal of the Academy of Marketing
39
Journal of promotion management : JPM
39
International journal of contemporary hospitality management
38
International journal of advertising : the review of marketing communications
37
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ECONIS (ZBW)
155
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1
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10
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155
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1
Effect of customers' skepticism toward CSR practices on customers' behavior in luxury service context
Hyun, Hyowon
;
Hong, EunPyo
;
Ahn, Jiseon
;
Park, Jungkun
- In:
Journal of travel and tourism marketing
41
(
2024
)
1
,
pp. 35-50
Persistent link: https://www.econbiz.de/10014513607
Saved in:
2
A dynamic and comprehensive analysis of the trajectories of destination brand hate following a negative experience
Farhat, Zeineb
;
Chaney, Damien
- In:
Journal of travel and tourism marketing
41
(
2024
)
2
,
pp. 208-220
Persistent link: https://www.econbiz.de/10014513633
Saved in:
3
Do cultural and individual values influence sustainable tourism and pro-environmental behavior? : focusing on Chinese millennials
Davari, Dori
;
Nosrati, Saeid
;
Kim, Seongseop
- In:
Journal of travel and tourism marketing
41
(
2024
)
4
,
pp. 559-577
Persistent link: https://www.econbiz.de/10014513668
Saved in:
4
Investigation into the festival brand co-creation mechanism : extended application of the customer-based brand equity model
Chi, Xiaoting
;
Zhou, Heng
;
Cai, Gangwei
;
Han, Heesup
- In:
Journal of travel and tourism marketing
41
(
2024
)
3
,
pp. 377-395
Persistent link: https://www.econbiz.de/10014513650
Saved in:
5
Will sensory impressions drive the intention to revisit? : an empirical study in the rural tourism
Lu, Wenjing
;
Low Mei Peng
;
Yeong, Wai Mun
- In:
Journal of travel and tourism marketing
41
(
2024
)
2
,
pp. 292-306
Persistent link: https://www.econbiz.de/10014513644
Saved in:
6
Exploring the roles of green marketing tools and green motives on green purchase intention in sustainable tourism destinations : a cross-cultural study
Akram, Umair
;
Lavuri, Rambabu
;
Bilal, Muhammad
;
Hameed, …
- In:
Journal of travel and tourism marketing
41
(
2024
)
4
,
pp. 453-471
Persistent link: https://www.econbiz.de/10014513661
Saved in:
7
Well-known or well-liked? : the effects of brand reputation on customers' responses to service failure
Liu, Mengzhen
;
Xiong, Wei
- In:
Journal of travel and tourism marketing
40
(
2023
)
3
,
pp. 221-241
Persistent link: https://www.econbiz.de/10014369784
Saved in:
8
The power of culture : how it shapes tourists' online engagement with destinations
Yin, Jie
;
Qu, Xingqin
;
Ni, Yensen
- In:
Journal of travel and tourism marketing
40
(
2023
)
3
,
pp. 242-259
Persistent link: https://www.econbiz.de/10014369785
Saved in:
9
Impact of green brand authenticity on warm glow, green satisfaction, and willingness to pay more
Moon, Hyoungeun
;
Yu, Jongsik
;
Chua, Bee-Lia
;
Han, Heesup
- In:
Journal of travel and tourism marketing
40
(
2023
)
4
,
pp. 326-344
Persistent link: https://www.econbiz.de/10014369795
Saved in:
10
How product design affects repurchase intention, eWOM, and museum visit intention : museum mystery boxes in China
Lin, Feng
;
Ryu, Kisang
- In:
Journal of travel and tourism marketing
40
(
2023
)
5
,
pp. 434-451
Persistent link: https://www.econbiz.de/10014369822
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