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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of travel research : a quarterly publication of the Travel and Tourism Research Association"
~person:"King, Ceridwyn"
~type_genre:"Article in journal"
~type_genre:"Konferenzbeitrag"
~type_genre:"Working Paper"
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Beziehungsmarketing
3
Brand image
3
Brand management
3
Consumer behaviour
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Konsumentenverhalten
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Markenführung
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Markenimage
3
Relationship marketing
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brand management
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Brand
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Brand citizenship behaviour
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Brand commitment
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Brand understanding
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Customer integration
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Employee retention
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King, Ceridwyn
Roper, Stuart
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Melewar, T. C.
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Stylidis, Dimitrios
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Dolnicar, Sara
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European journal of marketing : EJM
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
International journal of hospitality management
8
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
International journal of contemporary hospitality management
2
The journal of brand management : an international journal
2
Journal of marketing management : MM
1
Journal of service management
1
Journal of sport management : the official journal of the North American Society of Sport Management
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Services marketing quarterly
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Tourism management : research, policies, practice
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ECONIS (ZBW)
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1
The importance of employee brand understanding, brand identification, and brand commitment in realizing brand citizenship behaviour
Piehler, Rico
;
King, Ceridwyn
;
Burmann, Christoph
; …
- In:
European journal of marketing : EJM
50
(
2016
)
9/10
,
pp. 1575-1601
Persistent link: https://www.econbiz.de/10011616836
Saved in:
2
The role of customer engagement in building consumer loyalty to tourism brands
So, Kevin Kam Fung
;
King, Ceridwyn
;
Wang, Ying
- In:
Journal of travel research : a quarterly publication of …
55
(
2016
)
1
,
pp. 64-78
Persistent link: https://www.econbiz.de/10011427743
Saved in:
3
Brand management in the era of social media : social visibility of consumption and customer brand identification
So, Kevin Kam Fung
;
Wu, Luorong
;
Xiong, Lina
;
King, Ceridwyn
- In:
Journal of travel research : a quarterly publication of …
57
(
2018
)
6
,
pp. 727-742
Persistent link: https://www.econbiz.de/10011927123
Saved in:
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