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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of travel research : a quarterly publication of the Travel and Tourism Research Association"
~person:"Meng-Lewis, Yue"
~subject:"Deutschland"
~subject:"Fußball"
~subject:"Sportveranstaltung"
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Deutschland
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Sportveranstaltung
Attitudes towards the sponsor
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Meng-Lewis, Yue
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European journal of marketing : EJM
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
International journal of sports marketing & sponsorship
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Consumers' responses to sponsorship by foreign companies
Meng-Lewis, Yue
;
Thwaites, Des
;
Pillai, Kishore …
- In:
European journal of marketing : EJM
47
(
2013
)
11/12
,
pp. 1910-1930
Persistent link: https://www.econbiz.de/10010205957
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