//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Managing across diverse cultures in East Asia : issues and challenges in a changing globalized world"
~subject:"Markenimage"
~subject:"South Korea"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Völkerpsychologie"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Markenimage
South Korea
Cultural identity
13
Kulturelle Identität
13
Consumer behaviour
10
Konsumentenverhalten
10
National culture
10
Nationalkultur
10
Brand management
4
China
4
Comparison
4
Corporate culture
4
Designation of origin
4
Herkunftsbezeichnung
4
Japan
4
Management
4
Markenführung
4
Unternehmenskultur
4
Vergleich
4
International marketing
3
Internationales Marketing
3
Südkorea
3
Advertising effects
2
Animosity
2
Beziehungsmarketing
2
Brand image
2
Culture
2
East Asia
2
Emotion
2
Ethnocentrism
2
Human Resource Management
2
Institutional infrastructure
2
Institutionelle Infrastruktur
2
Marketing management
2
Marketingmanagement
2
Ostasien
2
Personalmanagement
2
Relationship marketing
2
Taiwan
2
USA
2
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Aufsatz im Buch
2
Book section
2
Language
All
English
5
Author
All
Buil, Isabel
1
De Chernatony, Leslie
1
Fillis, Ian
1
Hem, Leif E.
1
Lee, Boram
1
Rowley, Chris
1
Witt, Michael A.
1
Šerić, Maja
1
more ...
less ...
Published in...
All
European journal of marketing : EJM
Managing across diverse cultures in East Asia : issues and challenges in a changing globalized world
Journal of business research : JBR
17
Journal of international consumer marketing
17
Journal of global marketing
7
Asia Pacific journal of marketing and logistics
6
The journal of brand management : an international journal
6
Journal of international marketing
5
Cross cultural management : an international journal
4
International marketing review
4
Journal of consumer research : JCR ; an interdisciplinary bimonthly
4
Journal of promotion management : JPM
4
Psychology & marketing
4
The journal of consumer marketing
4
International business review : the official journal of the European International Business Academy
3
International journal of business and globalisation : IJBG
3
Journal of euromarketing
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of marketing
3
Journal of travel and tourism marketing
3
Journal of world business : JWB
3
Tourism management : research, policies, practice
3
American journal of business : applying research to practice ; AJB
2
Asia Pacific business review
2
Discussion paper / Centre for Economic Policy Research
2
European management journal
2
Handbook on cross-cultural marketing
2
International entrepreneurship and management journal
2
International journal of arts management
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International studies review
2
Journal of Asia Pacific business
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of business ethics : JOBE
2
Journal of economic psychology : research in economic psychology and behavioral economics
2
Journal of marketing communications
2
Journal of marketing management : MM
2
Journal of marketing theory and practice
2
Journal of marketing theory and practice : JMTP
2
Journal of retailing and consumer services
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
more ...
less ...
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Relationships between social Web, IMC and overall brand equity : an empirical examination from the cross-cultural perspective
Šerić, Maja
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 646-667
Persistent link: https://www.econbiz.de/10011698257
Saved in:
2
East Asian business systems in transition
Witt, Michael A.
- In:
Managing across diverse cultures in East Asia : issues …
,
(pp. 183-195)
.
2013
Persistent link: https://www.econbiz.de/10009655082
Saved in:
3
The changing nature of management and culture in South Korea
Rowley, Chris
- In:
Managing across diverse cultures in East Asia : issues …
,
(pp. 122-150)
.
2013
Persistent link: https://www.econbiz.de/10009655085
Saved in:
4
Internationalisation of Korean performing arts : a case study analysis
Fillis, Ian
;
Lee, Boram
- In:
European journal of marketing : EJM
45
(
2011
)
5
,
pp. 822-846
Persistent link: https://www.econbiz.de/10009231865
Saved in:
5
Brand extension strategies : perceived fit, brand type, and culture influences
Buil, Isabel
;
De Chernatony, Leslie
;
Hem, Leif E.
- In:
European journal of marketing : EJM
43
(
2009
)
11/12
,
pp. 1300-1324
Persistent link: https://www.econbiz.de/10009525792
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->