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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Marketing theory"
~isPartOf:"Service business"
~person:"Andrews, Lynda"
~person:"Huang, Tseng-Lung"
~subject:"Consumer behaviour"
~subject:"Marketingtheorie"
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Consumer behaviour
Marketingtheorie
Customer value
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Beziehungsmarketing
1
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Andrews, Lynda
Huang, Tseng-Lung
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European journal of marketing : EJM
Marketing theory
Service business
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ECONIS (ZBW)
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1
Creating a commercially compelling smart service encounter
Huang, Tseng-Lung
- In:
Service business
12
(
2018
)
2
,
pp. 357-377
Persistent link: https://www.econbiz.de/10011915069
Saved in:
2
A relational approach to direct mail consumption : the perspective of engagement regimes
Françoise, Simon
;
Andrews, Lynda
- In:
European journal of marketing : EJM
49
(
2015
)
9/10
,
pp. 1527-1562
Persistent link: https://www.econbiz.de/10011409448
Saved in:
3
Linking perceived value of mobile marketing with the experiential consumption of mobile phones
Andrews, Lynda
;
Drennan, Judy
;
Russell-Bennett, Rebekah
- In:
European journal of marketing : EJM
46
(
2012
)
3/4
,
pp. 357-386
Persistent link: https://www.econbiz.de/10009535019
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