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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"NBER working paper series"
~language:"eng"
~person:"Butaney, Gul T."
~subject:"Markenimage"
~subject:"Psychology of advertising"
~subject:"Rauchen"
~subject:"Relationship marketing"
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European journal of marketing : EJM
NBER working paper series
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The mediating impact of stickiness and loyalty on word-of-mouth promotion of retail websites : a consumer perspective
Roy, Sanjit Kumar
;
Lassar, Walfried M.
;
Butaney, Gul T.
- In:
European journal of marketing : EJM
48
(
2014
)
9/10
,
pp. 1828-1849
Persistent link: https://www.econbiz.de/10010429758
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