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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"NBER working paper series"
~language:"eng"
~person:"Chang, Shin-Shin"
~subject:"Markenimage"
~subject:"Psychology of advertising"
~subject:"Rauchen"
~subject:"Relationship marketing"
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European journal of marketing : EJM
NBER working paper series
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Having champagne without celebration? : the impact of self-regulatory focus on moderate incongruity effect
Chang, Shin-Shin
;
Chang, Chung-Chau
;
Chien, Ya-Lan
; …
- In:
European journal of marketing : EJM
48
(
2014
)
11/12
,
pp. 1939-1961
Persistent link: https://www.econbiz.de/10010461828
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