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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Research report / Graduate School Research Institute Systems, Organisations and Management"
~subject:"Innovation"
~subject:"Innovationsmanagement"
~subject:"Markenführung"
~subject:"Marketing theory"
~subject:"Marketingtheorie"
~subject:"Theory"
~subject:"Öffentlichkeitsarbeit"
~type_genre:"Fallstudie"
~type_genre:"Fallstudiensammlung"
~type_genre:"Glossar enthalten"
~type_genre:"Graue Literatur"
~type_genre:"Sammelwerk"
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Innovation
Innovationsmanagement
Markenführung
Marketing theory
Marketingtheorie
Theory
Öffentlichkeitsarbeit
Marketing
13
Marketing management
9
Marketingmanagement
9
Theorie
6
Strategic management
3
Strategisches Management
3
Absatz
2
Brand image
2
Brand management
2
Customer value
2
Flexibility
2
Flexibilität
2
Großbritannien
2
Kundenwert
2
Markenimage
2
Sales
2
United Kingdom
2
1996-2007
1
Accounting
1
Advertising
1
Advertising effects
1
Advertising media
1
Arts
1
Asia-Pacific region
1
Asiatisch-pazifischer Raum
1
Australia
1
Australien
1
Beschaffung
1
Betriebliche Kennzahl
1
Beziehungsmarketing
1
Big event
1
Brand
1
Business history
1
Business model
1
Consumer behaviour
1
Corporate culture
1
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Book / Working Paper
8
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3
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Fallstudie
Fallstudiensammlung
Glossar enthalten
Graue Literatur
Sammelwerk
Article in journal
48
Aufsatz in Zeitschrift
48
Arbeitspapier
6
Non-commercial literature
6
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6
Case study
3
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3
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English
11
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Huizingh, Eelko
2
Haar, J. W. van der
1
Harris, Phil
1
Horváth, C.
1
Hudson, Bradford T.
1
Kemp, Ron
1
Klos, Tomas B.
1
Leeflang, Peter
1
Melewar, T. C.
1
Möller, K. E. Kristian
1
Nooteboom, Bart
1
Omta, S. W. F.
1
Otter, Pieter W.
1
Rajala, Risto
1
Westerlund, Mika
1
Wills, Gordon
1
Zengerink, Evelien
1
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European journal of marketing : EJM
Research report / Graduate School Research Institute Systems, Organisations and Management
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
18
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
17
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
15
Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES
14
Arbeitspapier / Institut für Marketing, Universität Mannheim
13
Zeszyty naukowe
11
Faculty & research / Insead : working paper series
10
Beiträge zum Produkt-Marketing
9
ERIM report series research in management
8
Legends in marketing
8
Working paper series
8
Discussion paper / Center for Economic Research, Tilburg University
7
Gabler Edition Wissenschaft
7
Rotterdam Institute for Business Economic Studies
7
Working paper / National Bureau of Economic Research, Inc.
7
Developments in marketing science: proceedings of the Academy of Marketing Science
6
International journal of technology marketing : IJTMkt
6
Marketing intelligence & planning
6
Proceedings series / American Marketing Association
6
R & D / Institut Eropéen d'Administration des Affaires ; Corporate Renewal Initiative : working papers
6
Reutlinger Diskussionsbeiträge zu Marketing und Management
6
Working papers / Centre for Market driven Innovations : WP
6
Acta Universitatis Lodziensis / Folia oeconomica
5
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
5
Freiberger Arbeitspapiere
5
Institut für Wirtschaftswissenschaften der Technischen Universität Braunschweig
5
Meffert-Marketing-Edition
5
Premier reference source
5
Schriftenreihe Marketing, Management
5
Arbeitspapier / HHL, Leipzig Graduate School of Management
4
Arbeitspapier / Institut für Marketing und Unternehmungsführung, Universität Bern
4
Gabler Edition Wissenschaft / Focus Dienstleistungsmarketing
4
Journal of marketing management : MM
4
Lehrbuch
4
Report / Marketing Science Institute
4
Springer Reference Wirtschaft
4
Technischer Vertrieb
4
The journal of business & industrial marketing
4
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ECONIS (ZBW)
11
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1
Strategic flexibility in open innovation : designing business models for open source software
Rajala, Risto
;
Westerlund, Mika
;
Möller, K. E. Kristian
- In:
European journal of marketing : EJM
46
(
2012
)
10
,
pp. 1368-1388
Persistent link: https://www.econbiz.de/10009661193
Saved in:
2
Brand heritage and the renaissance of Cunard
Hudson, Bradford T.
- In:
European journal of marketing : EJM
45
(
2011
)
9/10
,
pp. 1538-1556
Persistent link: https://www.econbiz.de/10009378590
Saved in:
3
Branding and the marketing of technological and industrial products
Melewar, T. C.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003990909
Saved in:
4
Political marketing
Harris, Phil
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008647122
Saved in:
5
Modeling the marketing strategy-performance relationship : towards an hierarchical marketing performance framework
Huizingh, Eelko
;
Zengerink, Evelien
-
2001
Persistent link: https://www.econbiz.de/10001633556
Saved in:
6
Building models for marketing decisions : past, present and future
Leeflang, Peter
-
2000
Persistent link: https://www.econbiz.de/10001505384
Saved in:
7
On the detection of effective marketing instruments and causality in VAR models
Horváth, C.
;
Otter, Pieter W.
-
2000
Persistent link: https://www.econbiz.de/10001539548
Saved in:
8
Towards successful electronic commerce strategies : a hierarchy of three management models
Huizingh, Eelko
-
1999
Persistent link: https://www.econbiz.de/10001432902
Saved in:
9
Creating value that can't be copied ; the use of cojoint analysis to assess customer value in new service creation
Haar, J. W. van der
;
Kemp, Ron
;
Omta, S. W. F.
-
1999
Persistent link: https://www.econbiz.de/10001433101
Saved in:
10
Adaptive governance : the role of loyalty
Klos, Tomas B.
;
Nooteboom, Bart
-
1997
Persistent link: https://www.econbiz.de/10000978873
Saved in:
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