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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Service business"
~isPartOf:"The journal of services marketing"
~person:"Cova, Bernard"
~subject:"Kundenwert"
~subject:"Markenimage"
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European journal of marketing : EJM
Service business
The journal of services marketing
Creating and managing superior customer value
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Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of marketing management : MM
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Firm-brand community value co-creation as alignment of practices
Skålén, Per
;
Pace, Stefano
;
Cova, Bernard
- In:
European journal of marketing : EJM
49
(
2015
)
3/4
,
pp. 596-620
Persistent link: https://www.econbiz.de/10011309580
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