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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Service business"
~isPartOf:"The journal of services marketing"
~person:"Drennan, Judy"
~person:"Golik Klanac, Nataša"
~person:"Kamalanon, Piyanoot"
~person:"Le Nguyen Hau"
~subject:"Energy"
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European journal of marketing : EJM
Service business
The journal of services marketing
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Transforming customer brand engagement to co-creation value through participation energy and effort
Mai Thi My‑Quyen
;
Le Nguyen Hau
- In:
Service business
15
(
2021
)
3
,
pp. 493-514
Persistent link: https://www.econbiz.de/10012620105
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