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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Service business"
~isPartOf:"The journal of services marketing"
~person:"Drennan, Judy"
~person:"Kamalanon, Piyanoot"
~person:"Le Nguyen Hau"
~subject:"Consumer behaviour"
~subject:"Internet marketing"
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Consumer behaviour
Internet marketing
Customer value
5
Kundenwert
5
Beziehungsmarketing
4
Relationship marketing
4
Betriebliche Wertschöpfung
3
Customer satisfaction
3
Kundenzufriedenheit
3
Value creation
3
Customer integration
2
Kundenintegration
2
Brand management
1
Company platform
1
Customer co-created value
1
Customer engagement
1
Customer loyalty
1
Customer participation
1
Dienstleistungsqualität
1
Dienstleistungssektor
1
E-commerce
1
Effort
1
Electronic Commerce
1
Energy
1
Event marketing
1
Event-Marketing
1
Konsumentenverhalten
1
Markenführung
1
Mobile Marketing
1
Mobile marketing
1
Mobile phone
1
Mobiltelefon
1
Online retailing
1
Online travel agency
1
Online-Handel
1
Online-Marketing
1
Outcome value
1
Participation
1
Political instability
1
Process value
1
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Drennan, Judy
Kamalanon, Piyanoot
Le Nguyen Hau
Andrews, Lynda
2
Ahn, Kwanghoon
1
Anker, Thomas Boysen
1
Castañeda, J. Alberto
1
Chen, Ja-Shen
1
Chung, Namho
1
Françoise, Simon
1
Frías Jamilena, Dolores María
1
Frías, Dolores M.
1
Golik Klanac, Nataša
1
Grönroos, Christian
1
Hau Nguyen Le
1
Hendricks, Jennifer
1
Hollebeek, Linda D.
1
Huang, Tseng-Lung
1
Janupiboon, Thanyamai P.
1
Jeng, Mei-Yuan
1
Kim, Young
1
Klaus, Philipp
1
Kuppelwieser, Volker
1
Lee, Jong-Won
1
Lee, Yong-Ki
1
Manthiou, Aikaterini
1
Moutinho, Luiz
1
Nguyen, Dung Tien
1
Persson, Andreas
1
Polo Peña, Ana Isabel
1
Rodríguez Molina, Miguel Ángel
1
Russell-Bennett, Rebekah
1
Sabiote, Carmen M.
1
Schmitz, Gertrud
1
Sparks, Leigh
1
Thuy Ngoc Pham
1
Tram-Anh Ngoc Pham
1
Yeh, Tsu-Ming
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European journal of marketing : EJM
Service business
The journal of services marketing
The service industries journal
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ECONIS (ZBW)
2
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Company websites and mobile apps versus social media : which service experience creates more customer value for online travel agencies?
Chen, Ja-Shen
;
Kamalanon, Piyanoot
;
Janupiboon, Thanyamai P.
- In:
Service business
16
(
2022
)
4
,
pp. 1081-1110
Persistent link: https://www.econbiz.de/10013459534
Saved in:
2
Linking perceived value of mobile marketing with the experiential consumption of mobile phones
Andrews, Lynda
;
Drennan, Judy
;
Russell-Bennett, Rebekah
- In:
European journal of marketing : EJM
46
(
2012
)
3/4
,
pp. 357-386
Persistent link: https://www.econbiz.de/10009535019
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