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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Service business"
~isPartOf:"The journal of services marketing"
~person:"Drennan, Judy"
~person:"Kamalanon, Piyanoot"
~person:"Le Nguyen Hau"
~subject:"Kundenintegration"
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Kundenintegration
Customer value
5
Kundenwert
5
Beziehungsmarketing
4
Relationship marketing
4
Betriebliche Wertschöpfung
3
Customer satisfaction
3
Kundenzufriedenheit
3
Value creation
3
Customer integration
2
Brand management
1
Company platform
1
Consumer behaviour
1
Customer co-created value
1
Customer engagement
1
Customer loyalty
1
Customer participation
1
Dienstleistungsqualität
1
Dienstleistungssektor
1
E-commerce
1
Effort
1
Electronic Commerce
1
Energy
1
Event marketing
1
Event-Marketing
1
Internet marketing
1
Konsumentenverhalten
1
Markenführung
1
Mobile Marketing
1
Mobile marketing
1
Mobile phone
1
Mobiltelefon
1
Online retailing
1
Online travel agency
1
Online-Handel
1
Online-Marketing
1
Outcome value
1
Participation
1
Political instability
1
Process value
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Drennan, Judy
Kamalanon, Piyanoot
Le Nguyen Hau
Abney, Alexandra K.
1
Bordian, Mariia
1
Bouchet, Patrick
1
Bouman, Nijs
1
Cova, Bernard
1
Cronin, J. J.
1
Gil Saura, Irene
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Grace, Debra
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Guo, Lin
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Hau Nguyen Le
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Hendricks, Jennifer
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Hong, Soon Goo
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Ishizuka, Chikako
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Kishi, Yasuyuki
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Kuo-Che, Tseng
1
Lebrun, Anne-Marie
1
Lo Iacono, Joseph
1
Locander, William B.
1
Lorgnier, Nicolas
1
Mai Thi My‑Quyen
1
Nguyen, Dung Tien
1
Pace, Stefano
1
Palma, Freida C.
1
Pham Ngoc Thuy
1
Plé, Loïc
1
Schmitz, Gertrud
1
Shanahan, Kevin J.
1
Simonse, Lianne
1
Skålén, Per
1
Su, Che-Jen
1
Tang, Chuanyi
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Thuy Ngoc Pham
1
Tram-Anh Ngoc Pham
1
Trimi, Silvana
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Wang, Jun-Ren
1
White, Allyn
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Xu, Hangjun
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Yang, Jin-Hsing
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Šerić, Maja
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European journal of marketing : EJM
Service business
The journal of services marketing
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ECONIS (ZBW)
2
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Transforming customer brand engagement to co-creation value through participation energy and effort
Mai Thi My‑Quyen
;
Le Nguyen Hau
- In:
Service business
15
(
2021
)
3
,
pp. 493-514
Persistent link: https://www.econbiz.de/10012620105
Saved in:
2
Customer participation to co-create value in human transformative services : a study of higher education and health care services
Le Nguyen Hau
;
Pham Ngoc Thuy
- In:
Service business
10
(
2016
)
3
,
pp. 603-628
Persistent link: https://www.econbiz.de/10011722401
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