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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Service business"
~isPartOf:"The journal of services marketing"
~person:"Drennan, Judy"
~person:"Le Nguyen Hau"
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Customer value
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Kundenwert
4
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3
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3
Value creation
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Customer integration
2
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Brand management
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Consumer behaviour
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Customer co-created value
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Mobile Marketing
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Outcome value
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Drennan, Judy
Le Nguyen Hau
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European journal of marketing : EJM
Service business
The journal of services marketing
International journal of quality innovation
1
Journal of marketing management : MM
1
The service industries journal
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ECONIS (ZBW)
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Transforming customer brand engagement to co-creation value through participation energy and effort
Mai Thi My‑Quyen
;
Le Nguyen Hau
- In:
Service business
15
(
2021
)
3
,
pp. 493-514
Persistent link: https://www.econbiz.de/10012620105
Saved in:
2
Customer participation to co-create value in human transformative services : a study of higher education and health care services
Le Nguyen Hau
;
Pham Ngoc Thuy
- In:
Service business
10
(
2016
)
3
,
pp. 603-628
Persistent link: https://www.econbiz.de/10011722401
Saved in:
3
Outcome versus process value in service delivery
Luu, Ngoc
;
Le Nguyen Hau
;
Ngo, Liem Viet
;
Bucic, Tania
; …
- In:
The journal of services marketing
30
(
2016
)
6
,
pp. 630-642
Persistent link: https://www.econbiz.de/10011635042
Saved in:
4
Linking perceived value of mobile marketing with the experiential consumption of mobile phones
Andrews, Lynda
;
Drennan, Judy
;
Russell-Bennett, Rebekah
- In:
European journal of marketing : EJM
46
(
2012
)
3/4
,
pp. 357-386
Persistent link: https://www.econbiz.de/10009535019
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