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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Service business"
~person:"Drennan, Judy"
~person:"Golik Klanac, Nataša"
~subject:"Customer integration"
~subject:"Konsumentenverhalten"
~subject:"Kundenwert"
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European journal of marketing : EJM
Service business
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Linking perceived value of mobile marketing with the experiential consumption of mobile phones
Andrews, Lynda
;
Drennan, Judy
;
Russell-Bennett, Rebekah
- In:
European journal of marketing : EJM
46
(
2012
)
3/4
,
pp. 357-386
Persistent link: https://www.econbiz.de/10009535019
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2
Types of linkages between service characteristics and customer consequences
Golik Klanac, Nataša
- In:
European journal of marketing : EJM
46
(
2012
)
3/4
,
pp. 313-330
Persistent link: https://www.econbiz.de/10009535031
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