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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Service business"
~person:"Ishizuka, Chikako"
~subject:"2005-2005"
~subject:"Consumer behaviour"
~subject:"Value creation"
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Ishizuka, Chikako
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Reviving tradition-bound products : a case of value co-creation using rhetorical history
Ishizuka, Chikako
;
Kuo-Che, Tseng
;
Kishi, Yasuyuki
- In:
Service business
16
(
2022
)
4
,
pp. 1015-1033
Persistent link: https://www.econbiz.de/10013459519
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