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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Service business"
~person:"Kamalanon, Piyanoot"
~person:"Le Nguyen Hau"
~subject:"Dienstleistungsqualität"
~subject:"Electronic Commerce"
~subject:"Online-Marketing"
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Dienstleistungsqualität
Electronic Commerce
Online-Marketing
Beziehungsmarketing
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Customer value
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Kundenwert
3
Relationship marketing
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Betriebliche Wertschöpfung
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Customer integration
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Kundenzufriedenheit
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Value creation
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Brand management
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Customer co-created value
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Customer engagement
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Customer participation
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Dienstleistungssektor
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E-commerce
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Energy
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Internet marketing
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Markenführung
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Online retailing
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Online travel agency
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Online-Handel
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Participation
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Political instability
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Reisevermittler
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Service experience
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Service industry
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Service quality
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Social Web
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Kamalanon, Piyanoot
Le Nguyen Hau
Chen, Ja-Shen
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Hur, Won-moo
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Hyun Kyung Kim
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Janupiboon, Thanyamai P.
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European journal of marketing : EJM
Service business
International journal of quality innovation
1
The service industries journal
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ECONIS (ZBW)
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Company websites and mobile apps versus social media : which service experience creates more customer value for online travel agencies?
Chen, Ja-Shen
;
Kamalanon, Piyanoot
;
Janupiboon, Thanyamai P.
- In:
Service business
16
(
2022
)
4
,
pp. 1081-1110
Persistent link: https://www.econbiz.de/10013459534
Saved in:
2
Customer participation to co-create value in human transformative services : a study of higher education and health care services
Le Nguyen Hau
;
Pham Ngoc Thuy
- In:
Service business
10
(
2016
)
3
,
pp. 603-628
Persistent link: https://www.econbiz.de/10011722401
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