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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Service business"
~person:"Lee, Chia-chi"
~subject:"2005-2005"
~subject:"Consumer behaviour"
~subject:"Value creation"
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European journal of marketing : EJM
Service business
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Analysis of customer profit contribution for banks with the concept of marketing mix strategy between 4Cs and 5Ps
Lin, Tyrone T.
;
Lee, Chia-chi
;
Lin, Hsiao-chi
- In:
Service business
7
(
2013
)
1
,
pp. 37-59
Persistent link: https://www.econbiz.de/10009728552
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