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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"The journal of consumer marketing"
~person:"Gouran, Dennis S."
~subject:"Markenimage"
~type_genre:"Article in journal"
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European journal of marketing : EJM
The journal of consumer marketing
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Moral identity centrality and cause-related marketing : the moderating effects of brand social responsibility image and emotional brand attachment
He, Hongwei
;
Zhu, Weichun
;
Gouran, Dennis S.
;
Kolo, Olivia
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 236-259
Persistent link: https://www.econbiz.de/10011459636
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