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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"The journal of consumer marketing"
~person:"Muthaly, Siva K. K."
~subject:"Südkorea"
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Südkorea
Advertising
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Ausgaben
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Brand loyalty
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Customer satisfaction
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Dienstleistung
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Kundenzufriedenheit
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Markentreue
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Ha, Hong Youl
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European journal of marketing : EJM
The journal of consumer marketing
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The effects of advertising spending on brand loyalty in services
Ha, Hong Youl
;
John, Joby
;
Janda, Swinder
;
Muthaly, …
- In:
European journal of marketing : EJM
45
(
2011
)
4
,
pp. 673-691
Persistent link: https://www.econbiz.de/10009010593
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