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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"The journal of product innovation management : an international publication of the Product Development & Management Association"
~person:"Aspara, Jaakko"
~subject:"Marketing management"
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European journal of marketing : EJM
The journal of product innovation management : an international publication of the Product Development & Management Association
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Exploration and exploitation across three resource classes : market/customer intelligence, brands/bonds and technologies/processes
Aspara, Jaakko
;
Tikkanen, Henrikki
;
Pöntiskoski, Erik
; …
- In:
European journal of marketing : EJM
45
(
2011
)
4
,
pp. 596-630
Persistent link: https://www.econbiz.de/10009010607
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