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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften"
~person:"Leitch, Shirley"
~subject:"Advertising"
~subject:"Unternehmenskultur"
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European journal of marketing : EJM
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
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Corporate identity as an enabler and constraint on the pursuit of corporate objectives
Leitch, Shirley
;
Davenport, Sally
- In:
European journal of marketing : EJM
45
(
2011
)
9/10
,
pp. 1501-1520
Persistent link: https://www.econbiz.de/10009378598
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