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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Wettbewerb in Recht und Praxis : wrp"
~person:"Bergami, Massimo"
~person:"Confos, Nicolla"
~subject:"Brand"
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Bergami, Massimo
Confos, Nicolla
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European journal of marketing : EJM
Wettbewerb in Recht und Praxis : wrp
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ECONIS (ZBW)
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Young consumer-brand relationship building potential using digital marketing
Confos, Nicolla
;
Davis, Teresa
- In:
European journal of marketing : EJM
50
(
2016
)
11
,
pp. 1993-2017
Persistent link: https://www.econbiz.de/10011641452
Saved in:
2
Brand communities : loyal to the community or the brand?
Marzocchi, Gianluca
;
Morandin, Gabriele
;
Bergami, Massimo
- In:
European journal of marketing : EJM
47
(
2013
)
1/2
,
pp. 93-114
Persistent link: https://www.econbiz.de/10009718550
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