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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Wirtschaftswissenschaftliche Diskussionspapiere"
~subject:"Brand awareness"
~subject:"Sports marketing"
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Brand awareness
Sports marketing
Event marketing
5
Event-Marketing
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Consumer behaviour
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Appraisal theory of emotion
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European journal of marketing : EJM
Wirtschaftswissenschaftliche Diskussionspapiere
Eventmanagement und Marketing im Sport : emotionale Erlebnisse und kommerzieller Erfolg
4
Sport management review
4
European Sport management quarterly : ESMQ
3
International journal of sport management and marketing : IJSMM
3
BestMasters
2
International journal of advertising : the quarterly review of marketing communications
2
Journal of business research : JBR
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
Sport, Business and Management : an international journal ; SBM
2
Annales Universitatis Mariae Curie-Skłodowska / H
1
Asia Pacific journal of marketing and logistics
1
Consumer behavior review : CBR
1
International journal of event and festival management
1
International journal of management & enterprise development : IJMED
1
International journal of management, economics and social sciences : IJMESS
1
International journal of sports marketing & sponsorship
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of marketing communications
1
Journal of promotion management : JPM
1
Journal of retailing and consumer services
1
Journal of vacation marketing : an international journal
1
Marketing im Sport : Grundlagen und Trends des modernen Sportmarketing
1
Schriftenreihe Marketing Management
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Schriftenreihe Sportökonomie in Forschung und Praxis
1
Sport marketing in a global environment : strategic perspectives
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Sportökonomie : das Bayreuther Konzept in zehn exemplarischen Lektionen
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Stand und Perspektiven der Eventforschung
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Strategies in sports marketing : technologies and emerging trends
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The global sport economy : contemporary issues
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On the relationships among brand experience, hedonic emotions, and brand equity
Ding, Cherng G.
;
Tseng, Timmy H.
- In:
European journal of marketing : EJM
49
(
2015
)
7/8
,
pp. 994-1015
Persistent link: https://www.econbiz.de/10011338826
Saved in:
2
Trittbrettfahren bei Sportevents : das Ambush-Marketing
Pechtl, Hans
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003484325
Saved in:
3
Consumers' responses to sponsorship by foreign companies
Meng-Lewis, Yue
;
Thwaites, Des
;
Pillai, Kishore …
- In:
European journal of marketing : EJM
47
(
2013
)
11/12
,
pp. 1910-1930
Persistent link: https://www.econbiz.de/10010205957
Saved in:
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