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~isPartOf:"European journal of marketing : EJM"
~language:"bul"
~language:"eng"
~language:"nor"
~person:"Kim, Jungkeun"
~subject:"Consumer behaviour"
~subject:"Estimation"
~type_genre:"Article in journal"
~type_genre:"Congress report"
~type_genre:"Hochschulschrift"
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European journal of marketing : EJM
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Are two arguments always better than one? : persuasion knowledge moderating the effect of integrated marketing communications
Kim, Jungkeun
;
Kim, Jae-Eun
;
Marshall, Roger
- In:
European journal of marketing : EJM
50
(
2016
)
7/8
,
pp. 1399-1425
Persistent link: https://www.econbiz.de/10011609129
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