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~isPartOf:"European journal of marketing : EJM"
~language:"eng"
~language:"slv"
~language:"spa"
~person:"Roy, Rajat"
~subject:"Consumer behaviour"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Guidebook"
~type_genre:"Sammelwerk"
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Consumer behaviour
Konsumentenverhalten
3
Attitude
1
Brand image
1
Brand management
1
Branding
1
Experience attribute
1
Experiment
1
Intention
1
Markenführung
1
Markenimage
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Need for uniqueness
1
Personality psychology
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Persönlichkeitspsychologie
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Preis
1
Preismanagement
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Price
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Pricing
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Pricing strategy
1
Psychology
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Regulatory focus
1
Search attribute
1
Self-congruity
1
Social desirability
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Status consumption
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Structural equation model
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Structural equation modelling
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Strukturgleichungsmodell
1
Theorie
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Theory
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USA
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United States
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Viral marketing
1
Virales Marketing
1
Willingness to pay
1
Word of mouth
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Zahlungsbereitschaftsanalyse
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Roy, Rajat
Dwivedi, Yogesh Kumar
5
Kaushik, Geetanjali
5
Moutinho, Luiz
5
Rana, Nripendra P.
5
Simintiras, Antonis C.
5
Mitchell, Vincent-Wayne
4
Sharma, Piyush
4
Buil, Isabel
3
Canniford, Robin
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3
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3
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3
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3
Yi, Youjae
3
Zielke, Stephan
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Abosag, Ibrahim
2
Andrews, Lynda
2
Angell, Robert
2
Antonetti, Paolo
2
Aspara, Jaakko
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Balaji, M. S.
2
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2
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2
Bruhn, Manfred
2
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European journal of marketing : EJM
Journal of business research : JBR
7
Marketing intelligence & planning
3
Asia Pacific journal of marketing and logistics
1
European journal of marketing
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of consumer behaviour : an international research review
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of fashion marketing and management
1
Journal of international consumer marketing
1
The journal of product & brand management
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ECONIS (ZBW)
3
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1
The impact of regulatory focus and word of mouth valence on search and experience attribute evaluation
Roy, Rajat
;
Naidoo, Vik
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1353-1373
Persistent link: https://www.econbiz.de/10011725684
Saved in:
2
Exploring the interactions among external reference price, social visibility and purchase motivation in pay-what-you-want pricing
Roy, Rajat
;
Rabbanee, Fazlul K.
;
Sharma, Piyush
- In:
European journal of marketing : EJM
50
(
2016
)
5/6
,
pp. 816-837
Persistent link: https://www.econbiz.de/10011529671
Saved in:
3
Antecedents and consequences of self-congruity
Roy, Rajat
;
Rabbanee, Fazlul K.
- In:
European journal of marketing : EJM
49
(
2015
)
3/4
,
pp. 444-466
Persistent link: https://www.econbiz.de/10011309592
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