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~isPartOf:"European journal of marketing : EJM"
~person:"Ahrens, Jan"
~source:"econis"
~subject:"Beziehungsmarketing"
~subject:"Viral marketing"
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Electronic word of mouth : the effects of incentives on e-referrals by senders and receivers
Ahrens, Jan
;
Coyle, James R.
;
Strahilevitz, Michal Ann
- In:
European journal of marketing : EJM
47
(
2013
)
7
,
pp. 1034-1051
Persistent link: https://www.econbiz.de/10009787135
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