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~isPartOf:"European journal of marketing : EJM"
~person:"Babakus, Emin"
~person:"Birgelen, Marcel van"
~person:"Buil, Isabel"
~subject:"Arbeitszufriedenheit"
~subject:"Beziehungsmarketing"
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Arbeitszufriedenheit
Beziehungsmarketing
Consumer behaviour
5
Konsumentenverhalten
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Brand image
3
Brand management
3
Markenführung
3
Markenimage
3
Relationship marketing
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Brand
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Markenartikel
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Viral marketing
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Altruism
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Altruismus
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Arbeitsleistung
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Brand attachment
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Brand identity
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Brand love
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Buying motivations
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Cognition
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Compulsive buying
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Conspicuous Donation Behaviour
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Cultural identity
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Dienstleistungsqualität
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Ehrenamtliche Arbeit
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Emotion
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Babakus, Emin
Birgelen, Marcel van
Buil, Isabel
Dagger, Tracey S.
2
He, Hongwei
2
Paulssen, Marcel
2
Roulet, Raphael
2
Vlachos, Pavlos A.
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European journal of marketing : EJM
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of internet marketing and advertising : IJIMA
1
International journal of retail & distribution management
1
Journal of business research : JBR
1
Journal of service research : JSR
1
Review of managerial science : RMS
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The journal of consumer marketing
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ECONIS (ZBW)
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1
Effects of frontline employee role overload on customer responses and sales performance : moderator and mediators
Jha, Subhash
;
Balaji, M. S.
;
Yavas, Ugur
;
Babakus, Emin
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 282-303
Persistent link: https://www.econbiz.de/10011661678
Saved in:
2
Consumers' self-congruence with a "Liked" brand : cognitive network influence and brand outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 367-390
Persistent link: https://www.econbiz.de/10011661710
Saved in:
3
The role of brands in the behavior and purchase decisions of compulsive versus noncompulsive buyers
Horváth, Csilla
;
Birgelen, Marcel van
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 2-21
Persistent link: https://www.econbiz.de/10010519644
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