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~isPartOf:"European journal of marketing : EJM"
~person:"Balmern, John M. T."
~person:"Davies, Gary"
~person:"Jönsson, Petter"
~source:"econis"
~subject:"Marketing management"
~type:"article"
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Advances in corporate brand, corporate heritage, corporate identity and corporate marketing scholarship
Balmern, John M. T.
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1462-1471
Persistent link: https://www.econbiz.de/10011754988
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