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~isPartOf:"European journal of marketing : EJM"
~person:"Beal, Virginia"
~person:"Cantoni, Davide"
~person:"Kind, Hans Jarle"
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European journal of marketing : EJM
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Retaining the primetime television audience
Jardine, Bryony
;
Romaniuk, Jenni
;
Dawes, John G.
;
Beal, …
- In:
European journal of marketing : EJM
50
(
2016
)
7/8
,
pp. 1290-1307
Persistent link: https://www.econbiz.de/10011609041
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