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~isPartOf:"European journal of marketing : EJM"
~person:"Beverland, Michael"
~person:"Gotsi, Manto"
~person:"He, Hongwei"
~person:"Keller, Kevin Lane"
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Search: subject_exact:"Corporate image"
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Corporate reputation
5
Firmenimage
5
Brand architecture
2
Brand management
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Markenarchitektur
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Markenführung
2
Beziehungsmarketing
1
Brand
1
Brand boundaries
1
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Brand image
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Brand portfolio
1
Brauerei
1
Brewery
1
Business ethics
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Cause-Related Marketing
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Consumer behaviour
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Designation of origin
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Emotion
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Großbritannien
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Markenartikel
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Beverland, Michael
Gotsi, Manto
He, Hongwei
Keller, Kevin Lane
Balmer, John M. T.
5
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2
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2
Melewar, T. C.
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European journal of marketing : EJM
Report / Marketing Science Institute
1
Report / Marketing Science Institute / Marketing Science Institute
1
Revealing the corporation : perspectives on identity, image, reputation, corporate branding, and corporate-level marketing ; an anthology
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
5
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Leveraging the corporate brand : the importance of corporate brand innovativeness and brand architecture
Brexendorf, Tim Oliver
;
Keller, Kevin Lane
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1530-1551
Persistent link: https://www.econbiz.de/10011755173
Saved in:
2
Moral identity centrality and cause-related marketing : the moderating effects of brand social responsibility image and emotional brand attachment
He, Hongwei
;
Zhu, Weichun
;
Gouran, Dennis S.
;
Kolo, Olivia
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 236-259
Persistent link: https://www.econbiz.de/10011459636
Saved in:
3
Corporate identity anchors : a managerial cognition perspective
He, Hongwei
- In:
European journal of marketing : EJM
46
(
2012
)
5
,
pp. 609-625
Persistent link: https://www.econbiz.de/10009567646
Saved in:
4
Conceptualising the influence of corporate image on country image
Lopez, Carmen
;
Gotsi, Manto
;
Andriopoulos, Constantine
- In:
European journal of marketing : EJM
45
(
2011
)
11/12
,
pp. 1601-1641
Persistent link: https://www.econbiz.de/10009539450
Saved in:
5
Building corporate reputation with stakeholders : exploring the role of message ambiguity for social marketers
Dickinson-Delaporte, Sonio
;
Beverland, Michael
; …
- In:
European journal of marketing : EJM
44
(
2010
)
11/12
,
pp. 1856-1874
Persistent link: https://www.econbiz.de/10008773199
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