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~isPartOf:"European journal of marketing : EJM"
~person:"Beynon, Malcom J."
~person:"Zielke, Stephan"
~subject:"Großbritannien"
~subject:"Markenimage"
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Großbritannien
Markenimage
Consumer behaviour
4
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Einzelhandel
3
Retail trade
3
Brand image
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Einzelhandelspreis
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Retail price
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Behavioural pricing
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Kundenbindungsprogramm
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Rabatt
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Relationship marketing
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Beynon, Malcom J.
Zielke, Stephan
Grohmann, Bianca
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European journal of marketing : EJM
Journal of retailing and consumer services
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ECONIS (ZBW)
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Does unit pricing influence store price image dimensions and shopping intentions for retail stores?
Roth, Stefan
;
Himbert, Lena
;
Zielke, Stephan
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1396-1413
Persistent link: https://www.econbiz.de/10011725690
Saved in:
2
Gender differences in supermarket choice : an expositional analysis in the presence of ignorance using CaRBS
Beynon, Malcom J.
;
Moutinho, Luiz
;
Veloutsou, Cleopatra
- In:
European journal of marketing : EJM
44
(
2010
)
1/2
,
pp. 267-290
Persistent link: https://www.econbiz.de/10003949224
Saved in:
3
How price image dimensions influence shopping intentions for different store formats
Zielke, Stephan
- In:
European journal of marketing : EJM
44
(
2010
)
6
,
pp. 748-770
Persistent link: https://www.econbiz.de/10003989125
Saved in:
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