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~isPartOf:"European journal of marketing : EJM"
~person:"Birgelen, Marcel van"
~subject:"Markenimage"
~subject:"United Kingdom"
~type:"article"
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The role of brands in the behavior and purchase decisions of compulsive versus noncompulsive buyers
Horváth, Csilla
;
Birgelen, Marcel van
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 2-21
Persistent link: https://www.econbiz.de/10010519644
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