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~isPartOf:"European journal of marketing : EJM"
~person:"Bodur, Muzaffer"
~subject:"Auslandsgeschäft"
~subject:"Standardization"
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International strategies of emerging market firms : standardization in brand management revisited
Erdoğmuş, İrem Eren
;
Bodur, Muzaffer
;
Yilmaz, Cengiz
- In:
European journal of marketing : EJM
44
(
2010
)
9/10
,
pp. 1410-1436
Persistent link: https://www.econbiz.de/10008661715
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