//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"European journal of marketing : EJM"
~person:"Brexendorf, Tim Oliver"
~person:"Burghausen, Mario"
~person:"Jönsson, Petter"
~source:"econis"
~subject:"Corporate branding"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Corporate image"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Corporate branding
Brand architecture
3
Corporate reputation
3
Firmenimage
3
Markenarchitektur
3
B-to-B-Marketing
1
Brand
1
Brand boundaries
1
Brand management
1
Brand portfolio
1
Business-to-business marketing
1
Case study
1
Corporate associations
1
Corporate culture
1
Corporate heritage
1
Corporate heritage identity
1
Corporate identity
1
Corporate marketing
1
Innovation
1
Innovation management
1
Innovationsmanagement
1
Innovativeness
1
Markenartikel
1
Markenführung
1
Marketing
1
Marketing management
1
Marketingmanagement
1
Qualitative research
1
Takeover
1
Unternehmenskultur
1
Übernahme
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Brexendorf, Tim Oliver
Burghausen, Mario
Jönsson, Petter
Balmer, John M. T.
1
Chen, Weifeng
1
Heller, Michael
1
Keller, Kevin Lane
1
Published in...
All
European journal of marketing : EJM
Corporate communications : an international journal
1
Source
All
ECONIS (ZBW)
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Leveraging the corporate brand : the importance of corporate brand innovativeness and brand architecture
Brexendorf, Tim Oliver
;
Keller, Kevin Lane
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1530-1551
Persistent link: https://www.econbiz.de/10011755173
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->