//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"European journal of marketing : EJM"
~person:"Buchanan-Oliver, Margo"
~person:"Foroudi, Mohammad Mahdi"
~subject:"Integrated marketing communications"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Kommunikation"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Integrated marketing communications
Consumer behaviour
2
Konsumentenverhalten
2
Marketing management
2
Marketingmanagement
2
Arbeitsmobilität
1
Beziehungsmarketing
1
Brand elements
1
Brand identity
1
Brand image
1
Brand management
1
Commitment
1
Communication
1
Communications
1
Confidence
1
Consumer acculturation
1
Corporate culture
1
Corporate reputation
1
Employee retention
1
Firmenimage
1
Gender
1
Geschlecht
1
Hermeneutics
1
Higher education institution
1
Hochschule
1
Identification
1
Identity
1
Image
1
Internal communication
1
International migration
1
Internationale Migration
1
Interne Kommunikation
1
Kommunikation
1
Labour mobility
1
Long-term migration
1
Loyalty
1
Markenführung
1
Markenimage
1
Masculinity
1
Migranten
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Buchanan-Oliver, Margo
Foroudi, Mohammad Mahdi
Alevizou, Panayiota J.
1
Bruhn, Manfred
1
Dinnie, Keith
1
Foroudi, Pantea
1
Hampel, Stefan
1
Henninger, Claudia Elisabeth
1
Kang, Mihuyn
1
Kelly, Louise
1
Kerr, Gayle
1
Kim, Jae-Eun
1
Kim, Jungkeun
1
Kitchen, Philip J.
1
Laurie, Sally
1
Marshall, Roger
1
Melewar, T. C.
1
Mortimer, Kathleen
1
Nyilasy, Gergely
1
Oates, Caroline J.
1
Orazi, Davide C.
1
Ots, Mart
1
Scheinbaum, Angeline Close
1
Schnebelen, Stefanie
1
Spry, Amanda
1
Theilacker, Max N.
1
Vredenburg, Jessica
1
more ...
less ...
Published in...
All
European journal of marketing : EJM
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
IMC antecedents and the consequences of planned brand identity in higher education
Foroudi, Pantea
;
Dinnie, Keith
;
Kitchen, Philip J.
; …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 528-550
Persistent link: https://www.econbiz.de/10011698226
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->