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~isPartOf:"European journal of marketing : EJM"
~person:"Canniford, Robin"
~subject:"Markenimage"
~subject:"United Kingdom"
~type:"article"
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Learning to be tribal : facilitating the formation of consumer tribes
Goulding, Christina
;
Shankar, Avi
;
Canniford, Robin
- In:
European journal of marketing : EJM
47
(
2013
)
5/6
,
pp. 813-832
Persistent link: https://www.econbiz.de/10009763983
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